Movement makers

Today, the relationship between design and social good is old hat. There are ever-increasing numbers of social impact design agencies, conferences and even college degrees.

But we – GreenHouse and Jason Ulaszek – helped launch that movement, when we kicked off UX for Good, the first to marry user experience design and social problem-solving. At the time, it was somewhat heretical; the first piece written about us suggested we were “bullshit” and suggested we stick to solving more conventional problems.

The first challenge was staged in Chicago, where we convened 50 designers from around the country to tackle problems like homelessness, urban violence and mental health. Later challenges took us to New Orleans, where we addressed musicians’ quality of life; Vancouver, where we took on mindfulness education; and Rwanda, where we took on the effectiveness of genocide museums.

The initiative was honored by the user experience industry and has inspired several similar initiatives in the U.S., Europe and Asia.