Throes of idea-making
As a culture, we’re fetishizing ideas. Our thoughts, notions and insights are becoming increasingly precious – served up at conference after conference like haute cuisine. You’d think it would be a great turn of events for the folks behind Insight Labs, but it all makes us a little crazy.
“Everybody’s innovating, everybody’s iterating, everybody seems to be in the throes of idea-making. That’s an awful lot of thought leadership going around,” Howell Malham Jr. said on one of our regular appearances on WBEZ, Chicago’s public radio station.
“There are people talking about ideas. There are people talking about the idea of ideas. But there doesn’t seem to be anything significant happening.” We said the real problem is the opportunity cost – what we’re not doing when we’re all together because we’re so busy applauding each other for presenting ideas.