Now you can

51w3rlo0jlNo big idea – no matter how elegant, inspiring or right – can come to life by itself. Execution of big ideas requires strategy, which has become in recent years such a fuzzy, imprecise terms that most ideas are never animated.

We’ve tried to solve this problem, one that arises over and over again in our collaborations, by simply explaining what strategy is. Howell Malham Jr. wrote and illustrated our first book, I Have a Strategy (No You Don’t): The Illustrated Guide to Strategy, to make it crystal and entertainingly clear for anybody charged with implementing a big idea.

“There are worse crimes than using a word incorrectly, but not many,” Malham writes. “For me, there is nothing more important than understanding the words we use to communicate the thoughts and ideas we have – especially when we’re communicating with each other. It’s how civilization became, well, civilized.”

“One person may say tom-a-to, the other may say tom-ah-to – but woe if one of those people believe tomato means shoehorn. Or worse.”