Greater impact

John Petrie, MBE, is chief executive of Searle Court and a trustee of the National Holocaust Museum in the U.K. He was previously director of programs for the Aegis Trust working in Rwanda, and chief of legal operations at the International War Crimes Tribunal in Sierra Leone.

Petrie said of our work, “The approach by GreenHouse in creating positive social change is unique and has greater impact than anything else I have seen. They are able to break down an issue or problem to its component parts; analyze, explore, and improve each part then rebuild it as a coherent and comprehensive whole that significantly enhances the social benefit of the project. They deliver positive action and effective change in some of the most challenging environments.”

We worked closely with Mr. Petrie on the ground in Rwanda, through our UX for Good initiative to make genocide museums more effective.