People-power brokers

Setting the agenda for an entire profession requires audacity – both in vision and strategic objectives. That’s what faced the American Academy of Social Work and Social Welfare, which unveiled its 12 grand challenges for the discipline of social work.

As Innovator in Residence at the largest school of social work in the world, our role was to help the Academy aim beyond social work’s conventional role. “Scientists and policymakers want to know how their decision will impact the world, but they have inadequate tools for figuring that out,” we said. “Professors of social work could be the pre-eminent intellectual brokers between academic research and social impact.”

GreenHouse has also assisted efforts to address some of the 12 grand challenges, including homelessness and stigma.