New norms and practices
Incubating innovation within an established institution takes more than sticky notes and a special office. It requires understanding the organization’s social norms and carefully cultivating the right kind of deviance from them.
GreenHouse – invited by Akina – helped AmLaw 100 firm Akerman initiate that process.
Key leaders of Akerman had been part of Law 2023, in which we charted the future of the legal industry. Shortly thereafter, the firm launched the industry’s first R&D Council, with whom GreenHouse and Akina worked to develop new norms and practices.
“This effort will help us better anticipate and react to the rapid changes happening in the market while also serving as a catalyst for breakthrough thinking,” Akerman CEO Andrew Smulian said at the launch. “While the formation of Akerman’s R&D council may be pioneering today, we foresee a time in which research and development departments will be commonplace at law firms in order to adapt to an increasingly complex world.”