Multinational norms

Multinational corporations are remarkably skilled at building and improving the mechanics of international markets, but are still learning how to untangle those markets’ social norms. GreenHouse – invited by Play Big – worked with global executives from Coca-Cola to dive deep into the shifting norms of juice consumption.

For example, juice is morphing in the minds of consumers from a drink option to an indication of care for one’s family. Using GreenHouse’s innovation methodology, Coca-Cola execs developed preliminary strategies for leveraging and capitalizing on that change.

GreenHouse’s methodology was developed over seven years of innovation projects in the private, public, social and academic sectors, predicated on an original framework, and tested in a variety of corporate settings, including Big Law and the nation’s largest utility.