The hinge

searchWe’re certainly not the only people who work in big ideas with the potential for positive, disruptive social impact. So we created the publishing imprint GreenHouse Collection to allow others to share their big ideas in depth.

Our first release – Search: How the Data Explosion Makes Us Smarter – explores just how human and artificial intelligence are likely to collaborate. The author, Stefan Weitz, was then director of search at Microsoft and a regular in the conversations in Silicon Valley and around the world about how such technology might evolve.

“What is exciting to me is viewing the power and humans not as an ‘either/or’ but an ‘and,” Weitz writes. “What we need is a hinge that can join together the best parts of machines and the best part of humans. We need a metaphorical version of the corpus callosum, the bundle of neural fibers that is located at the center of the brain and connects the two hemispheres.”

“I contend that this hinge between human and machine is search. It’s not the search you know today, and likely not even the search that the big technology companies are building – but it’s the search that comes into view when we think about it less as a tool for finding pages on the web and more as a group of functions that can be deployed to make us smarter, happier, and better connected in our real-world lives.”